Manflower Co

What does craft beer have to do with event planning in 2023?

Virtual Craft Beer Tasting

If you work in the marketing and event industry, it's highly likely that you've been engaging in conversations about the future of event planning, as we continue to adapt to the WFH era.

One aspect of this evolution is the increasing need for a hybrid event model. This approach has gained popularity as it offers the best of both worlds - the convenience of virtual events and the engagement of in-person events.

Just as workplaces need to provide hybrid working options, event planners must also consider this hybrid approach to cater to a wider audience and enhance the overall event experience.

But, what does this have to do with craft beer?

As virtual and hybrid events continue to gain popularity in the WFH era, it's crucial to incorporate an element of excitement to entice attendees to participate, whether they're joining in-person or remotely... And what's more fun than drinking beer and receiving presents? This is precisely how our Virtual Craft Beer Tasting Experience came to be - a unique and engaging way to bring people together and make virtual events more enjoyable.

Virtual Craft Beer Tasting by Manflower Co.

Our virtual craft beer tasting programs are brought to you live from a craft brewery and presented by the Founder or Head Brewer delivering an interactive and engaging tasting experience from the comfort of your office or home.

This is a great way to add an element of fun to a virtual product launch, company meeting or team bonding that is inclusive in our new hybrid working environment.

 Featuring Australian brewed craft beer, complimentary snacks, and the ability to tailor each project to your company’s individual style and occasion, our craft beer experience provide your attendees with an experience to remember, whether they're attending in-person or remotely. 

Read more about our craft beer experiences here.

What's included in a craft beer tasting gift back?

There are two options to select from, either 3 or 6 craft beer tasting pack.  We consciously include snacks in our offerings to encourage and support responsible drinking. Options include: classic salted peanuts in a beer can, savoury-sweet blend of duck-fat roasted peanuts in maple syrup and Proper Crisps. A comforting combination that evokes a sense of nostalgia and joy.

Inside you'll also find craft beer tasting notes, virtual craft beer tasting instructions, water crackers (palate cleanser), drink coasters and a greeting card with your unique instructions and/or message. 

Non-alcoholic packs and allergy alternatives available.

Craft Beer Tasting Pack

Case Study

Product Launch Event

Manflower Co was approached by Cisco to help organise a virtual craft beer experience as part of a product launch that invited customers to attend. Similar successful events had been run in the US, however Cisco needed a local partner to roll out the event Australia-wide. The shift towards virtual events came about due to poor attendance rates for in-person events. To facilitate the craft beer experience, Manflower Co worked closely with the events and marketing team at Cisco. This involved the assembly and distribution of tasting packs to local Cisco offices and their attendees, coordinating a craft beer expert to lead the beer tasting, and incorporating branded elements such as marketing collateral.

Due to the success of the first event, Manflower Co have coordinated a further two events with another two scheduled.

Are you looking for an element of work they won't mind taking home? Submit an enquiry via the link below.